Strategic Advisory for Tennessee’s Newest Theme Park

Overview

The client embarked on an ambitious project to develop a groundbreaking theme park in Middle Tennessee. Facing the multifaceted challenges of site acquisition, strategic planning, and team management, the client partnered with us for comprehensive advisory and coaching support. This collaboration aimed to ensure smooth execution, effective resource utilization, and strategic alignment, enabling the client to turn their visionary theme park concept into a reality.

The Ask

The development of the client’s theme park faced several critical challenges:

• Site Acquisition and Investment Proposition: Difficulty in securing an ideal site and crafting a compelling investment proposition to attract capital and public incentives.
• Team and Vendor Management: Need for efficient management of a diverse team of vendors and partners to maintain project cohesion and progress.
• Strategic Development and Marketing: Development of a robust strategy for revenue generation, marketing, and project sequencing to build momentum and attract the necessary capital.
• Crisis Management: Unexpected challenges, including the death of a key development partner, necessitating immediate strategic adjustments.

Solutions

To address these challenges and support the client’s theme park project, we provided a multi-faceted solution:

• Strategic Advisory: Assisted in developing the theme park project into an investable proposition, crucial for attracting both private capital and state incentives.
• Team and Vendor Management Coaching: Offered guidance on managing a complex network of vendors and partners, improving collaboration and ensuring effective project coordination.
• Revenue and Marketing Strategy: Developed comprehensive strategic plans for revenue generation and marketing, essential for the theme park’s success and public engagement.
• Crisis Management: Provided strategic support to navigate the challenges arising from the loss of a key partner, enabling the client to adjust their plans and maintain project momentum.
• Expert Connections: Connected the client with industry experts, including creative talents for developing the park’s thematic elements, enhancing the project’s creative and strategic aspects.
• Our approach was dynamic, adapting to the evolving needs of the client’s theme park development and providing targeted support to address emerging challenges.

Results

The advisory and coaching support delivered significant outcomes for the clients theme park development:

• Efficient Site Acquisition and Planning: Successfully framed the project as an investable idea, facilitating the acquisition of a prime site and securing necessary capital and public incentives.
• Improved Project Coordination: Enhanced team and vendor management led to more effective project coordination and execution.
• Crisis Resolution: Managed strategic adjustments effectively following the unexpected death of a key partner, ensuring continued project progress and alignment.
• Enhanced Project Elements: Leveraged expert connections to enrich the thematic elements of the park, adding value and appeal to the overall project.
• Client Satisfaction: High satisfaction expressed by the client, reflected in their continued engagement and reliance on our advisory services for ongoing project phases.